Marketing Hints & Tips

Marketing Hints & Tips
Marketing

Employing a capable and effective real estate agent is the surest way to achieve the best possible result. Our agents search high and low to find the perfect buyer who will pay a premium for your home.
Our industry leading website and on-line property alert system means more buyers find their way to Richardson & Wrench.
 
We utilise print media, the leading industry websites, local marketing, signage and all other means available to ensure the greatest number of people see your property.
Our combined media buying power means that we are able to advertise your property at competitive rates so that you reap the benefit.
 
Importantly, we consult you, the vendor, to ensure your property is presented in the best possible manner with a marketing strategy tailored to meet your needs and budget.
With quality marketing, you can expect a great result.
 
Market Knowledge
 
Before setting a price, agents should understand which properties are competing against yours locally. The number, price and quality of other properties on the market will heavily impact buyer spending. The agent should have a feel for the area and be able to position your property in a winning position.
 
View overly high appraisals cautiously. If the estimate sounds too good to be true, get a second opinion, because it probably is. The danger is your property spends too long on the market, forcing you to drop the price. That’s when buyers think there are problems.
 
Vendors who work closely with their agents always get better results. Open homes are a prime example of how. Being flexible and making your home available to buyers at a set time provides agents with time to focus on the customer. Moreover, it’s an opportunity to present your property in the best possible light.
 
Ask the agent how you should go about presenting your property at the inspection. Remember, you’re both working towards the same goal; to raise the most dollars for your property.
 
Tips
 
> At open homes remove clutter and use props such as fresh flowers to make a good impression.
 
> While Spring is a popular time for selling there may be less competition in winter.
 
> Vendor paid advertising ensures your property reaches a larger number of potential buyers.
 
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