When selling property, there’s a fine line between getting market rates or a great price that provides extra money for a new car and holiday. Employing a capable and effective real estate agent is the surest way to achieve the best deal possible. The agent selling your most valuable asset should understand the property market inside out. Good sales, marketing and communication skills are also a prerequisite.

Market knowledge
According to Richardson & Wrench group franchise manager, Keith Wiseman, clever pricing is the key to successful selling. Wiseman says today’s buyer is market savvy and knows roughly what your place is worth.

“Before setting a price, agents should understand which properties are competing against yours locally. The number, price and quality of other properties on the market will heavily impact buyer spending. The agent should have a feel for the area and be able to position your property in a winning position.”

Wiseman says treat overly high appraisals cautiously. “If the estimate sounds too good to be true, get a second opinion, because it probably is. The danger is your property spends too long on the market, forcing you to drop the price. That’s when buyers think there are problems.”

Vendors working closely with their agents always get better results. Open homes are a prime example of how. Being flexible and making your home available to buyers at a set time provides agents with time to focus on the customer. Moreover, it’s an opportunity to present your property in the best possible light.

Ask the agent how you should go about presenting your property at the inspection. Remember, you’re both working towards the same goal; to raise the most dollars for your property.

Tips
• At open homes remove clutter and use props such as fresh flowers to make a good impression.
• While Spring is a popular time for selling there may be less competition in winter.
• Vendor paid advertising ensures your property reaches a larger number of potential buyers.